Disaster Delivery | Uber Eats

How does the 3rd delivery brand in Spain convince Gen Z that it can become #1? By turning the most renowned national streamers into chefs. For the first time Uber Eats lets users order food from a live stream, turning the worst meals we ever deliver into the most demanded order in our country, and turning relevant content into our customer’s dinner.
For the big final, we opened “Disaster Chefs” restaurant in our app. In it, people could pre-order actual dishes made by top national streamers as Ibai, Illojuan, El Xokas or Cristinini inside the cooking show. The whole process was streamed live on Twitch: form the “cooking” to the home delivery and, of course, with real-time critique from our winners.