The first ever indoor campaign, borned in lockdown. Since we couldn’t reach guys in the UK on the street with our classical outdoors ads, Lynx offered to pay people to display one of their branded ads in their homes and then share them with the world through Instagram. After all, millions of people were seeing stuck-at-home selfies and zoom backgrounds every day - the brand could use those interiors as media and help guys make some extra money in the process. Smells like a good deal!