Digital Creative Director

Hola! My name is Maria and I am Digital Creative Director at LOLA MullenLowe, currently working for brands such as Uber Eats, Plátano de Canarias, Magnum, AXE, Bayer, Dove, Persil, among others.

During these last 9 years at LOLA, I have been lucky enough to be part of the team that helped the agency become the best agency in Latin America at El Sol & El Ojo, the 9th most creative agency in the world according to Cannes Lions and the best agency in Europe according to WARC. And to see my work recognised at festivals such as Cannes Lions, El Sol, El Ojo de Iberoamérica and CdeC among others.

Previously I have worked at WYSIWYG Publicis and CP Proximity BBDO as a digital creative art director.

In addition, I love teaching digital creativity and social media at Brother Ad School.

Recognition

Cannes Lions

BRONZE – Pr – “TAG”, Persil

BRONZE – Pr – "Choose The Moustache", Pescanova

GOLD – Radio | Use of radio/Use of Branded Content | Programming – “Football Memories FM”, Libero

SILVER – Radio/Radio & Audio/Media & Publications – “Football Memories FM”, Libero

SHORTLIST – Cannes Lions Health & Wellness. Pharma – “Football Memories FM”, Libero

D&AD

GRAPHITE PENCIL – Innovative Use of Radio – “Football Memories FM”, Libero

El Sol  

GOLD – Integrated – "Choose The Moustache", Pescanova

SILVER – PR – "Choose The Moustache", Pescanova

SILVER – Activation – "Choose The Moustache", Pescanova

SILVER – Integrated Campaign – "TAG, the game", Persil

SILVER – Digital – "TAG, the game", Persil

SILVER – Activation – "TAG, the game", Persil

SILVER – Media – "TAG, the game", Persil

GOLD – Libero, in Radio: Culture, Leisure & Communication – “Football Memories FM”, Libero

GOLD – Branded Content: Radio & Music – “Football Memories FM”, Libero

SILVER – Direct Marketing: Other Digital Channels, Mobile, Social Networks – “Football Memories FM”, Libero

BRONZE – Digital: Public Services, Non-profit, Social Projects – “Football Memories FM”, Libero

BRONZE – Digital – “Indoor Ads”, Axe

BRONZE – Media – “Indoor Ads”, Axe

BRONZE – Media – “Disaster Delivery”, Uber Eats

BRONZE – Digital: Banners & Rich Media – “Crappy Ad Swap”, Brother School of Creativity

BRONZE – Digital: Social Media –“Y tu sin enterarte”, United Nations

Effie Awards

SILVER – Product Campaign- "Choose The Moustache", Pescanova

BRONZE – “Money or Bananas”, Plátano de Canarias

CdeC

GOLD – Idea – "Choose The Moustache", Pescanova

BRONZE – Craft – "Choose The Moustache", Pescanova

El Ojo de Iberoamérica

GOLD – Social media actions – “Indoor Ads”, Axe 

SILVER – Experiences and activations – “Indoor Ads”, Axe 

SILVER – Graph Ojo – “Indoor Ads”, Axe 

SILVER – Non-conventional formats – “Indoor Ads”, Axe 

SILVER – Indoor Ojo – “Indoor Ads”, Axe 

BRONZE – Innovative use of graphic media – “Indoor Ads”, Axe 

BRONZE – Ad activation – “Indoor Ads”, Axe