Elige Bigote | Pescanova

In early 2021, it was all over the news how famous Spanish youtubers were moving to neighbouring Andorra to supposedly pay less tax. This created an intense social debate about freedom and politics.

Plátanos de Canarias (Canary Island bananas), a strong local product and point of pride for Spaniards, placed itself at the centre of this cultural debate by appealing to our sense of community. Offering free bananas for life to any youtuber who returned to Spain.

A 100% real offer that went viral on Twitter after a famous youtuber who is actually from Andorra, but lives in Spain, spontaneously decided to join the action.